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The Power of Friction; Let’s Hear it for those Jerks
That jerk on that other team may actually be helping you. For years we have been taught that new market opportunities exist wherever there is friction. Business solutions that reduce customer friction can be incredibly successful. Just think about how Netflix came into existence. They were able to solve the problem of DVD rental late fees by providing a direct mail delivery service. Many other famous examples exist, such as Airbnb, who reduced the friction for owners to list